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Sainsbury's - Don't Ditch Fairtrade!



On the 28th October, members of our team joined the Oxford Fairtrade Coalition in a protest outside the Sainsbury's Local branch on St Aldates, Oxford.

Tea can be powerful. Every Fairtrade cuppa makes a difference to the lives of tea farmers and workers in some of the world’s poorest communities. Sainsbury’s are weakening this power by ditching the Fairtrade Mark from some of their own-brand tea and replacing it with a ‘Fairly Traded’ label. They’ve decided to abandon Fairtrade and pilot their own scheme. Tea farmers will no long be able to decide for themselves how to spend the money that they have earned through the Fairtrade Premium. It’s also very likely to mislead customers who may think ‘Fairly Traded’ is the same as independent Fairtrade certification. It's not.

So please sign this petition and tell Sainsbury’s Chief Executive Mike Coupe: don’t ditch Fairtrade! If we make it very clear we only support Fairtrade tea, we can make him reconsider.


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